Notes on tech partnerships, revenue, and relationships.
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Connectors, agents, and third-party workflows: designing a SaaS integration portfolio
How to design a SaaS integration portfolio across native connectors, marketplace apps, iPaaS, and MCP servers, and which surface wins for each customer.
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SaaS marketplace strategy: how to get listed, ranked, and installed
A SaaS marketplace strategy that compounds. Choose marketplaces, write a listing that converts, pass certification, rank, and turn installs into pipeline.
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How to make your API partner-ready: docs, auth, sandbox, and developer experience
What a partner-ready API looks like. API documentation, auth, sandbox, and webhooks that pass the ten-minute test partner engineers will run on you.
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The full lifecycle of a SaaS tech partnership, from first call to renewal
The partnership lifecycle for B2B SaaS as a loop, not a funnel: identify, prioritize, pitch, negotiate, build, launch, partner success, review, renew.
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How to negotiate SaaS partnership agreements: the terms that protect the integration
A practical guide to SaaS partnership agreements for startups. The documents you will see, the terms that matter, and the red flags worth walking away from.
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The SaaS co-marketing playbook for tech partnerships
A co-marketing and partner marketing playbook for B2B SaaS: ship the integration first, climb the ladder, run launch week, measure influenced pipeline.
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Go deep, move fast, or say no: prioritizing SaaS partnership opportunities
A partnership prioritization framework for B2B SaaS. Triage every inbound into three lanes, score it, match it to real capacity, and ship the few that matter.
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Why integration projects slip, and how to keep them on aggressive timelines
Integration projects slip more than normal product work because two companies share the dependencies. How to set up the integration timeline to ship fast.
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Why your B2B SaaS needs a CLI: developer experience as a partnership asset
A SaaS CLI is the cheapest proof your API is real. What belongs in a v1, build versus generate, and how a CLI speeds up partner integrations and agents.
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