Notes on tech partnerships, revenue, and relationships.
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Marketplace pricing and revenue-share models explained
A practical guide to marketplace pricing and revenue-share models: take rates, referral fees, listing tiers, and how to price your product for a marketplace.
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Co-sell attribution: giving partners credit without double counting
An independent guide to co-sell attribution: deal registration, attribution windows, and the CRM mechanics that give partners credit for influenced pipeline without double counting it against your direct team.
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Building a partner page that converts
An independent guide to building a partner page that converts. Structure that answers the buyer's question first, integration tiles that earn the click, social proof that lowers risk, clear CTAs, and SEO that helps the right buyer find the page.
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How to write a joint value proposition for co-sell
A practical guide to writing a joint value proposition for co-sell in B2B SaaS: the better-together story, customer-workflow framing, and a reusable JVP template a partner seller will actually say.
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Partner incentives that motivate a field sales team
A practical guide to partner incentives for B2B SaaS: rev share, referral fees, co-sell credits, and spiffs, and how to design the ones that actually move a partner's field reps.
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Handling auth in integrations: OAuth, API keys, and scopes
When to use API keys vs OAuth for integrations, how scopes and token refresh work, and the security pitfalls that turn a partner launch into an incident.
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Monitoring and maintaining shipped integrations
What to watch in a shipped integration, how to alert on it, and how to survive partner API changes without a launch-week fire.
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Versioning and deprecating integrations without breaking customers
How to version and deprecate integrations without breaking customers. Version strategies, deprecation notices, migration windows, and the communication that keeps partners building on you.
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Webhooks done right: delivery, retries, and signing
Webhook best practices for B2B SaaS integrations. At-least-once delivery, retries with backoff, idempotency, signed payloads, and replay protection that hold up in production.
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