Notes on tech partnerships, revenue, and relationships.
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How to build a co-selling engine with strategic technology partners
A co-selling playbook for B2B SaaS: build a co-sell engine from a joint value prop, partner enablement, account mapping, attribution, and incentives.
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HubSpot App Marketplace: a launch playbook for SaaS integrations
An independent HubSpot App Marketplace playbook for B2B SaaS. Decide if it fits, build the integration, meet listing requirements, get listed, and drive installs.
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The integration scope document: a template that prevents rework
An integration scope document turns a partner idea into a buildable plan. The five parts, how to write each one, and the test of a finished scope.
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Partner enablement 101: what partners need to sell you
A partner enablement guide for B2B SaaS: the kit, the journey, the channels, enabling each role, keeping assets current, and measuring deals.
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Partnership metrics that matter, and the vanity metrics to drop
A guide to partnership metrics and KPIs for B2B SaaS: track sourced and influenced pipeline, integration adoption, and time to live, not vanity counts.
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Referral vs reseller vs co-sell: which partner GTM model fits
A plain guide to partner GTM models for B2B SaaS. Referral vs reseller vs co-sell, who sells, who owns the customer, margin, and which to start with.
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When to hire your first partnerships person
When to hire partnerships at a B2B SaaS startup. The signals you are ready, the profile to look for, what the first hire owns, and a 30-60-90 plan.
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Tech partnerships for B2B SaaS: the complete guide from partner idea to shipped integration
How to build tech partnerships that end in live integrations, not press releases. Choosing partners, getting your API ready, scoping the build, shipping, and launching so customers adopt it.
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MCP for B2B SaaS: how the Model Context Protocol makes your product AI-agent ready
What MCP is in founder language, why the Model Context Protocol is a distribution channel, and how to scope a safe first MCP server for your SaaS.
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