Notes on tech partnerships, revenue, and relationships.
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Salesforce AppExchange: the security review and listing playbook
An independent playbook for listing on Salesforce AppExchange. Deciding if it fits, building on the right APIs, passing the security review, and writing a listing that converts.
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OpenAPI: the one spec that powers your docs, SDKs, and CLI
An OpenAPI spec is the single source of truth for partner developer experience. What it contains, what you generate from it, and how to keep it honest.
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Webhooks vs polling: how to design reliable integration sync
Webhooks vs polling for B2B SaaS integrations. The tradeoffs in latency, load, and reliability, when each wins, and the hybrid pattern that ships.
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Account mapping: how to find overlap with a partner's customers
A practical account mapping guide for B2B SaaS. Match your accounts against a partner's base to find shared customers, warm intros, and co-sell targets.
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How to design an API sandbox partners can evaluate in minutes
How to design an API sandbox partners can evaluate fast: self-serve keys, seeded data, isolation, parity, and reset, with a requirements checklist.
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How SaaS marketplaces rank apps, and how to climb
How marketplace ranking works for B2B SaaS. The general signals marketplaces tend to reward, how to influence each one ethically, and a worked climb.
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Influenced vs sourced pipeline: definitions that finance will trust
A clear guide to influenced vs sourced pipeline for B2B SaaS partnerships: precise definitions, attribution rules, and a table finance will trust.
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Native vs iPaaS vs embedded integrations: how to choose
A practical guide to native vs iPaaS vs embedded integrations for B2B SaaS. The real trade-offs, when each wins, and a decision framework that ships.
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The partner enablement kit: a checklist of what to give every partner
A partner enablement kit checklist for B2B SaaS: every asset to ship with a new partnership, what good looks like, how to organize it, and a v1 vs full version.
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