Technology partnerships for B2B SaaS
We pick the partners worth time, agree how you make money together, and ship the plugin, API, or marketplace app that puts the pairing in the customer’s stack.
Partners the operator has run with
The problem
A partners page. No named owner. No next meeting. Nothing that makes a deal move.
There is no referral fee, no revenue share, no co-sell motion a seller can explain.
No plugin. No API. No marketplace app. The two products never meet in the customer’s day.
The solution
A technology partnership becomes a growth channel when someone on both sides trusts the other, there is a way to make money together, and there is a workflow a customer can use.
Research, a one-pager, a named owner, a real agenda, a next step both sides will keep.
Referral, co-sell, or revenue share. Written so a field rep can explain how they get paid.
A marketplace plugin, a direct API, or a shared job. The field can send a link. The customer can install it.
AI-first
We stand up agents around the work. They analyze the market, find and score partners, retrieve API docs, find the right LinkedIn contacts, and draft outreach. The operator decides the partner, the terms, and every send.
01
Market analysis, a long list of pairings, then a ranked shortlist: build, watch, or drop.
02
Current public API docs and listing paths. The right person on LinkedIn, not partners@.
03
Drafted sequences. Reviewed, then sent. Nothing goes out unreviewed.
04
Blog, LinkedIn, and X. We also read the partner’s current listing, docs, and kit, and write the missing piece.
05
Common clients, whitespace, and where an intro is legitimate. Named overlap, not alignment theatre.
06
A short internal note for AEs, product, and leadership: scores, sends, listings, deals that need an intro.
For AEs
Each partner in one place: the shared job, the commercial motion, meeting notes, potential deals, and how the integration works. A link and a sentence in under a minute.
For partners
Product usage and plugin or integration activity across the base. A partner who can see adoption will defend the pairing. A partner who only sees a logo will not.
AI drafts. The operator decides the partner, the commercial terms, and every external send.
The offer
Start with the Audit if you need the map. Run Channel Build if you want it live.
Start here
$2,000
One-off · 2 weeks
You leave with a ranked shortlist, the commercial motion that can produce revenue, and the plugin or API worth building. Then you decide.
Signature
$9,000/mo
Monthly · 3 months minimum
The channel, run. Intros, commercial terms, and the plugin or API in production. Then the next partner, the pipeline, the QBR.
Results
Not PartnerMatch client case studies. Work delivered in-seat at Browzwear and Nuxeo. Same method.
Browzwear · Global Partnership Lead
Rebuilt a partner program from the ground up. Reversed a two-year channel decline. Co-sell live with Adobe, Centric, Lectra, and Epic Games.
Nuxeo · Senior Product Manager
A 20-partner marketplace including AWS, Adobe, Microsoft, Frame.io, and IBM. Product and partnerships run as one motion.
The operator
A partnership without a workflow is a press release. A workflow without a commercial model is unpaid engineering. I do not ship one without the other.
FAQ
Partner Audit at $2,000, two weeks, one readout. Channel Build at $9,000 per month, three-month minimum. Most teams start with the Audit.
Three months. That is long enough to land the first partners, ship the first workflow, and see whether the motion produces pipeline.
Matt Astarita. Not a bench of juniors. The same operator who rebuilt the Browzwear partner program and ran the Nuxeo marketplace. Agents draft research, scores, outreach, and notes. He decides the partner, the terms, and every send.
A team of agents around the book: market analysis, scoring, API docs, LinkedIn contacts, outreach drafts, content, account mapping, dashboards, and an internal newsletter. It is how Channel Build is delivered. It is not a self-serve tool.
No. PartnerMatch is the team that builds the channel. You can hire a manager later to run what we put in place.
Within 2 business days. If it is a fit, we schedule the kickoff in the same week.
Next step
Tell us the product and the partner book. We reply within two business days. Audit first, or Channel Build if you already know.
Prefer email? matt.astarita@gmail.com