A joint value proposition is not a logo lockup. It is one sentence a field seller can say about a shared customer's job. Fill the fields. Copy the output into a one-pager, a marketplace listing, or a call.
The test is not whether marketing likes the lockup. It is whether a partner rep, in a live deal, can explain why bringing you in makes their number this quarter. That sentence is the joint value proposition. Everything else is decoration.
Keep the buyer in the subject. "We are excited to partner with X" is an announcement. "Technical designers stop re-keying the BOM" is a JVP. Proof belongs at the end, and only if it is a number you can defend.
Paste the one-liner into the partnership one-pager. Then enable the field: how to write a joint value proposition for co-sell.
A customer-framed statement of what two products do together that neither does alone. It is for the buyer, not for the alliance announcement.
The partner's field seller first, then your own. If a quota-carrying rep cannot say it in one breath, it is not a JVP yet.
Mention the job it removes, not the API. Buyers care that the export-and-import loop is gone. They do not care which webhook did it.
Yes. The one-liner is a listing headline. The paragraph is the first screen. Then show the workflow in screenshots.
The tools tell you what to do. A Partner Audit tells you who to approach, how to get paid, and how to run the relationship.
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