Notes on tech partnerships, revenue, and relationships.
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How SaaS marketplaces rank apps, and how to climb
How marketplace ranking works for B2B SaaS. The general signals marketplaces tend to reward, how to influence each one ethically, and a worked climb.
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Influenced vs sourced pipeline: definitions that finance will trust
A clear guide to influenced vs sourced pipeline for B2B SaaS partnerships: precise definitions, attribution rules, and a table finance will trust.
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Native vs iPaaS vs embedded integrations: how to choose
A practical guide to native vs iPaaS vs embedded integrations for B2B SaaS. The real trade-offs, when each wins, and a decision framework that ships.
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The partner enablement kit: a checklist of what to give every partner
A partner enablement kit checklist for B2B SaaS: every asset to ship with a new partnership, what good looks like, how to organize it, and a v1 vs full version.
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How to structure partner program tiers (without overbuilding)
A practical guide to partner program tiers for B2B SaaS: a copyable tier structure, earnable criteria, and which benefits to attach at each level.
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Building a Shopify app: a scope-to-launch playbook for SaaS
An independent playbook to build a Shopify app for B2B SaaS. Decide if it fits, build on the APIs, meet listing requirements, get listed, and drive installs.
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What is a technology partnership? Types, models, and how they work
A technology partnership is two SaaS companies with overlapping customers building around a working integration. Definition, types, models, and how they work.
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What is the Model Context Protocol (MCP)? A plain-English primer
A founder-level explainer of the Model Context Protocol: what MCP is, the problem it solves, its core concepts, how it works, and why it matters for B2B SaaS.
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Auto-updating your CRM from call transcripts with AI
How to update a CRM from call transcripts with AI: extract stage, next step, blockers, and contacts, then write back through a human review gate.
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