Notes on tech partnerships, revenue, and relationships.
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The SaaS co-marketing playbook for tech partnerships
A co-marketing and partner marketing playbook for B2B SaaS: ship the integration first, climb the ladder, run launch week, measure influenced pipeline.
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Go deep, move fast, or say no: prioritizing SaaS partnership opportunities
A partnership prioritization framework for B2B SaaS. Triage every inbound into three lanes, score it, match it to real capacity, and ship the few that matter.
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Why integration projects slip, and how to keep them on aggressive timelines
Integration projects slip more than normal product work because two companies share the dependencies. How to set up the integration timeline to ship fast.
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Why your B2B SaaS needs a CLI: developer experience as a partnership asset
A SaaS CLI is the cheapest proof your API is real. What belongs in a v1, build versus generate, and how a CLI speeds up partner integrations and agents.
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How to build a SaaS integration strategy that actually ships
Most B2B SaaS integration plans die in the backlog. Here is a practical framework for choosing the right partners, scoping integrations, and getting them live.
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