Notes on tech partnerships, revenue, and relationships.
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Using AI to scale a partnerships team without scaling headcount
How AI partner tooling helps small teams: drafting collateral, auto-updating the CRM from transcripts, mapping accounts, and shipping integrations faster.
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How to write API documentation developers don't hate
API documentation best practices for B2B SaaS: the structure, quickstart, reference, and error docs that get a partner engineer to a first call fast.
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Build vs buy vs partner: how to decide on an integration
A practical build vs buy vs partner framework for B2B SaaS. The real decision criteria, when each wins, and how partnering turns an integration into a channel.
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How to build your first MCP server for a SaaS product
A founder-level walkthrough to build an MCP server on your existing API: pick the job, scope tools, wire auth, guard writes, test, and ship.
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How to build a co-selling engine with strategic technology partners
A co-selling playbook for B2B SaaS: build a co-sell engine from a joint value prop, partner enablement, account mapping, attribution, and incentives.
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HubSpot App Marketplace: a launch playbook for SaaS integrations
An independent HubSpot App Marketplace playbook for B2B SaaS. Decide if it fits, build the integration, meet listing requirements, get listed, and drive installs.
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The integration scope document: a template that prevents rework
An integration scope document turns a partner idea into a buildable plan. The five parts, how to write each one, and the test of a finished scope.
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Partner enablement 101: what partners need to sell you
A partner enablement guide for B2B SaaS: the kit, the journey, the channels, enabling each role, keeping assets current, and measuring deals.
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Partnership metrics that matter, and the vanity metrics to drop
A guide to partnership metrics and KPIs for B2B SaaS: track sourced and influenced pipeline, integration adoption, and time to live, not vanity counts.
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