Notes on tech partnerships, revenue, and relationships.
Page 7 of 12
Measuring integration adoption and engagement
An independent guide to measuring integration adoption and engagement. The difference between installs, active connections, and retained usage, how to instrument each, and the funnel that tells you whether an integration is actually working.
Read →
Partner program ROI: a simple model for startups
An independent guide to partner program ROI for startups. A simple model for the costs and the returns, what counts as sourced and influenced revenue, how to read payback, and the mistakes that make the number lie.
Read →
API error design that speeds up integration
API error handling that speeds up integration. The error shapes, status codes, and messages with cause plus fix that let partner engineers self-serve instead of filing tickets.
Read →
Developer onboarding: from signup to first call in minutes
Developer onboarding that gets a partner engineer from signup to first successful API call in minutes. The path to first success, the friction points that kill it, and how to measure time to first call.
Read →
Agent-ready SaaS: structuring your product for AI agents
An independent guide to making a SaaS product agent-ready. Clean data, stable IDs, tool-friendly actions, clear permissions, and an MCP surface an AI agent can use without breaking things.
Read →
Designing MCP tool definitions agents can actually use
An independent guide to designing MCP tool definitions an agent can actually use. Naming, descriptions, typed schemas, scoping the surface, and mapping each tool to a real endpoint.
Read →
Rate limits and quotas partners can design around
An independent guide to API rate limiting partners can design around. Limit strategies, the headers to return, backoff and retries, tiered quotas, and how to communicate limits clearly.
Read →
Writing a marketplace listing that converts
An independent guide to writing a marketplace listing that converts. Workflow-first copy, the right screenshots, social proof, clear pricing, and keywords that help the right buyer find and choose your app.
Read →
Partner onboarding: the first 30 days
An independent guide to partner onboarding for B2B SaaS. A 30-day plan to get a new partner enabled and selling, with the owners and milestones that turn a signed agreement into pipeline.
Read →