Notes on tech partnerships, revenue, and relationships.
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Partner communications: newsletters, updates, and roadmap sharing
Cadence, channels, and what to share with partners (and what to hold). How to run a newsletter they will read, and how to share roadmap without overpromising.
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Managing a partner pipeline in your CRM
A lean CRM setup for partner pipeline: the fields, stages, deal registration, and reports finance will trust. HubSpot and Salesforce as examples of CRMs, not as claimed partners.
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The partner portal: build, buy, or spreadsheet?
When a partner portal should be a spreadsheet, a bought PRM, or a build. Must-have features, a maturity ladder, and how to avoid premature tooling.
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Running global partner workshops
How to plan, run, and follow through on partner workshops across regions. Agenda, hands-on labs, timezone and language, and the work after the room that turns a session into pipeline.
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Training partner sales teams: formats that stick
How to train partner sales teams so the pitch survives turnover. Live versus async, certification that means something, repeatable formats, and measuring retention rather than attendance.
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MCP for B2B: pricing, packaging, and access control
How to price an MCP surface for B2B SaaS: plan gating, usage limits, and access control, without turning a distribution channel into a SKU nobody adopts.
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Human-in-the-loop patterns for agent write actions
Approval gates, confirmation UX, audit trails, and blast-radius limits for MCP and agent write tools, so an assistant can help without sending, paying, or deleting on its own.
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Distribution through agents: getting discovered in AI ecosystems
How agents and users find MCP servers and tools, where to list, and which quality signals you can actually control, without invented ranking claims.
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MCP vs API vs iPaaS: three surfaces to your product
MCP, a public API, and iPaaS connectors are three different surfaces to the same product. Compare audience, discovery, interaction, and maintenance, then decide what to ship next.
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