The relationship
We build SAP integrations AI-first, so your product reads and writes the orders, inventory, and finance data teams already manage in SAP.
How to partner with SAP
SAP is a ERP platform. Connect your product to the SAP system your customers run on. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. ERP partnerships are slow and worth it when pull is real. The workflow is orders, inventory, or financials that currently live in a CSV. Scope ownership of each object. These platforms do not forgive a vague sync.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Commercial motion that actually runs
Built for retention first. SuiteApp or equivalent listing when there is a store. SI co-sell if a NetSuite or SAP partner already implements you. If SAP has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
What to ship first
For enterprises running SAP, it is the operational system of record. Orders, inventory, customers, vendors, invoices, and purchase orders all live there, and finance closes the books against it. If your product cannot read from and write to SAP, it sits outside the process that actually moves goods and money.
One object, one direction, a reconciliation report. Then the next object. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
How this usually fails
Two-way everything. No delete behavior. Promising Salesforce-speed delivery on an ERP. On SAP specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating Start from a shared customer workflow.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
The integration
For enterprises running SAP, it is the operational system of record. Orders, inventory, customers, vendors, invoices, and purchase orders all live there, and finance closes the books against it. If your product cannot read from and write to SAP, it sits outside the process that actually moves goods and money.
What to connect first
- Orders, kept aligned between your product and SAP so sales and fulfillment see the same nu
- Inventory and items
- Customers and vendors, one trusted record for who the business sells to and buys from.
- Invoices, pushed into SAP so billing and revenue land where finance closes.
- Purchase orders and shipments
Who to find at SAP
We do not invent names. SAP assigns a partner manager after you are in the program. The seats to look for:
- Technology / integration partner manager
Start from a shared customer workflow. Named demand beats a cold logo request.
People move. Verify on the partner program page before you write to anyone.
FAQ
How do you become a SAP technology partner?
Start from the official program, not a cold note to a VP. Read SAP’s partner page. Start from a shared customer workflow. Named demand beats a cold logo request. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
What integration should you ship first with SAP?
Ship one job, not a platform rewrite. On SAP that usually means: Orders, kept aligned between your product and SAP so sales and fulfillment see the same nu. One object, one direction, a reconciliation report. Then the next object.
Does SAP have a marketplace or app store?
SAP does not have a public app store we would treat as the main distribution. Distribution is the relationship, the field, or a listing on a connected platform.
Who should you contact at SAP?
We do not invent names. Look for Technology / integration partner manager. Start from a shared customer workflow. Named demand beats a cold logo request.
This page is independent. PartnerMatch is not affiliated with SAP. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.