The relationship
Sanity users install what helps the Studio or the content lake. We open with that job and an Exchange listing.
How to partner with Sanity
Sanity is a Creative platform. Content platform used by teams who want a studio, not a page builder. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. Creative partnerships fail when you ask for a logo instead of a file-in / file-out job. Designers will not leave Photoshop, Figma, CLO, or the DAM. The partnership is the workflow that removes an export.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Commercial motion that actually runs
Referral after a live plugin. Marketplace listing when the platform has one. Co-sell only once a few studios already run the pairing. If Sanity has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
What to ship first
GROQ, Mutation API, and Studio plugins. We respect datasets and perspectives. No scraping the Studio.
One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
How this usually fails
Building a web-only connector when the work happens in a desktop app. Skipping review checklists. Leading with brand, not the Monday export. On Sanity specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating Plugins and tools go through Sanity Exchange.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
The integration
GROQ, Mutation API, and Studio plugins. We respect datasets and perspectives. No scraping the Studio.
What to connect first
- Documents and assets
- Studio plugin
- Webhooks
Who to find at Sanity
We do not invent names. Sanity assigns a partner manager after you are in the program. The seats to look for:
- Ecosystem / Exchange partnerships
- Solutions partners (separate)
Plugins and tools go through Sanity Exchange. Solutions partners are a different track. Start with a plugin that does one content job.
People move. Verify on the partner program page before you write to anyone.
FAQ
How do you become a Sanity technology partner?
Start from the official program, not a cold note to a VP. Read Sanity’s partner page. Plugins and tools go through Sanity Exchange. Solutions partners are a different track. Start with a plugin that does one content job. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
What integration should you ship first with Sanity?
Ship one job, not a platform rewrite. On Sanity that usually means: Documents and assets. One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1.
Does Sanity have a marketplace or app store?
Yes. List there as part of launch, not as an afterthought. The store is how their customers find you after the first install. Official listing: Sanity marketplace.
Who should you contact at Sanity?
We do not invent names. Look for Ecosystem / Exchange partnerships; Solutions partners (separate). Plugins and tools go through Sanity Exchange. Solutions partners are a different track. Start with a plugin that does one content job.
This page is independent. PartnerMatch is not affiliated with Sanity. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.