The relationship
Cloudinary field cares about transformation, DAM, and delivery jobs, not a logo. We open with the media workflow we would take off the customer's stack.
How to partner with Cloudinary
Cloudinary is a Creative platform. Media pipeline for images and video that creative and ecom stacks both sit on. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. Creative partnerships fail when you ask for a logo instead of a file-in / file-out job. Designers will not leave Photoshop, Figma, CLO, or the DAM. The partnership is the workflow that removes an export.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Commercial motion that actually runs
Referral after a live plugin. Marketplace listing when the platform has one. Co-sell only once a few studios already run the pairing. If Cloudinary has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
What to ship first
Upload, Admin, and URL transformation APIs. Webhooks for asset events. We keep transforms documented so creative and ecom teams can predict output.
One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
How this usually fails
Building a web-only connector when the work happens in a desktop app. Skipping review checklists. Leading with brand, not the Monday export. On Cloudinary specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating Apply via Cloudinary Partners.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
The integration
Upload, Admin, and URL transformation APIs. Webhooks for asset events. We keep transforms documented so creative and ecom teams can predict output.
What to connect first
- Upload and assets
- Transformations and delivery
- DAM metadata if that is the job
Who to find at Cloudinary
We do not invent names. Cloudinary assigns a partner manager after you are in the program. The seats to look for:
- Technology / ISV partner manager
- Partner solutions engineer after you are in program
Apply via Cloudinary Partners. Technology and agency tracks are different. If you ship software, say so in the first sentence.
People move. Verify on the partner program page before you write to anyone.
FAQ
How do you become a Cloudinary technology partner?
Start from the official program, not a cold note to a VP. Read Cloudinary’s partner page. Apply via Cloudinary Partners. Technology and agency tracks are different. If you ship software, say so in the first sentence. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
What integration should you ship first with Cloudinary?
Ship one job, not a platform rewrite. On Cloudinary that usually means: Upload and assets. One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1.
Does Cloudinary have a marketplace or app store?
Yes. List there as part of launch, not as an afterthought. The store is how their customers find you after the first install. Official listing: Cloudinary marketplace.
Who should you contact at Cloudinary?
We do not invent names. Look for Technology / ISV partner manager; Partner solutions engineer after you are in program. Apply via Cloudinary Partners. Technology and agency tracks are different. If you ship software, say so in the first sentence.
This page is independent. PartnerMatch is not affiliated with Cloudinary. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.