The relationship
The job is brand assets in the right collection, with the right section, without a shared drive. We open with that and a working API against one Brandfolder.
How to partner with Brandfolder
Brandfolder is a Creative platform. DAM inside the Smartsheet family, used by brand teams who live in collections. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. Creative partnerships fail when you ask for a logo instead of a file-in / file-out job. Designers will not leave Photoshop, Figma, CLO, or the DAM. The partnership is the workflow that removes an export.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Commercial motion that actually runs
Referral after a live plugin. Marketplace listing when the platform has one. Co-sell only once a few studios already run the pairing. If Brandfolder has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
What to ship first
Brandfolder API v4 for assets, sections, and collections. Bearer key for prototypes, production auth as documented. We do not scrape the UI.
One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
How this usually fails
Building a web-only connector when the work happens in a desktop app. Skipping review checklists. Leading with brand, not the Monday export. On Brandfolder specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating Brandfolder APIs now live under Smartsheet developer docs.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
The integration
Brandfolder API v4 for assets, sections, and collections. Bearer key for prototypes, production auth as documented. We do not scrape the UI.
What to connect first
- Assets and attachments
- Sections and collections
- Upload and webhooks
Who to find at Brandfolder
We do not invent names. Brandfolder assigns a partner manager after you are in the program. The seats to look for:
- Brandfolder / Smartsheet technology partnerships
- Marketplace integrations
Brandfolder APIs now live under Smartsheet developer docs. Partnerships sit with Smartsheet partners. Name Brandfolder in the first sentence so you do not get routed to sheet automation.
People move. Verify on the partner program page before you write to anyone.
FAQ
How do you become a Brandfolder technology partner?
Start from the official program, not a cold note to a VP. Read Brandfolder’s partner page. Brandfolder APIs now live under Smartsheet developer docs. Partnerships sit with Smartsheet partners. Name Brandfolder in the first sentence so you do not get routed to sheet automation. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
What integration should you ship first with Brandfolder?
Ship one job, not a platform rewrite. On Brandfolder that usually means: Assets and attachments. One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1.
Does Brandfolder have a marketplace or app store?
Yes. List there as part of launch, not as an afterthought. The store is how their customers find you after the first install. Official listing: Brandfolder marketplace.
Who should you contact at Brandfolder?
We do not invent names. Look for Brandfolder / Smartsheet technology partnerships; Marketplace integrations. Brandfolder APIs now live under Smartsheet developer docs. Partnerships sit with Smartsheet partners. Name Brandfolder in the first sentence so you do not get routed to sheet automation.
This page is independent. PartnerMatch is not affiliated with Brandfolder. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.