The relationship
Frontify customers care that the guideline stays the source of truth. We open with tokens, assets, or templates flowing out of Frontify, not into a second brand site.
How to partner with Frontify
Frontify is a Creative platform. Brand guidelines and DAM in one place for in-house creative teams. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. Creative partnerships fail when you ask for a logo instead of a file-in / file-out job. Designers will not leave Photoshop, Figma, CLO, or the DAM. The partnership is the workflow that removes an export.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Commercial motion that actually runs
Referral after a live plugin. Marketplace listing when the platform has one. Co-sell only once a few studios already run the pairing. If Frontify has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
What to ship first
GraphQL API, assets, and guidelines. Auth as documented. We map their libraries, we do not invent a parallel DAM.
One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
How this usually fails
Building a web-only connector when the work happens in a desktop app. Skipping review checklists. Leading with brand, not the Monday export. On Frontify specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating Frontify Partners, technology track.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
The integration
GraphQL API, assets, and guidelines. Auth as documented. We map their libraries, we do not invent a parallel DAM.
What to connect first
- Assets and libraries
- Guidelines and templates
- Published brand data
Who to find at Frontify
We do not invent names. Frontify assigns a partner manager after you are in the program. The seats to look for:
- Technology partner manager
- Integrations
Frontify Partners, technology track. Bring a brand-guideline or DAM job, not a generic asset sync pitch.
People move. Verify on the partner program page before you write to anyone.
FAQ
How do you become a Frontify technology partner?
Start from the official program, not a cold note to a VP. Read Frontify’s partner page. Frontify Partners, technology track. Bring a brand-guideline or DAM job, not a generic asset sync pitch. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
What integration should you ship first with Frontify?
Ship one job, not a platform rewrite. On Frontify that usually means: Assets and libraries. One job: approved asset to the next system, or a plugin that writes back into the file. Not a full suite in v1.
Does Frontify have a marketplace or app store?
Yes. List there as part of launch, not as an afterthought. The store is how their customers find you after the first install. Official listing: Frontify marketplace.
Who should you contact at Frontify?
We do not invent names. Look for Technology partner manager; Integrations. Frontify Partners, technology track. Bring a brand-guideline or DAM job, not a generic asset sync pitch.
This page is independent. PartnerMatch is not affiliated with Frontify. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.