The relationship
B2B wholesale jobs: catalog, orders, and retail accounts. We do not pitch Faire as if it were Shopify.
How to partner with Faire
Faire is a Commerce platform. Wholesale marketplace connecting brands and retailers. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. Merchants live in the store. A technology partnership here is an app they can install, a webhook they can trust, and a listing they can find. Distribution is the store’s marketplace, not your blog.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Commercial motion that actually runs
App listing first. Referral from agencies and other apps. Plus or Enterprise co-sell after you have merchant proof. If Faire has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
What to ship first
Whatever public or partner API Faire documents for the job. We confirm access before we estimate a build.
One merchant job: catalog, orders, checkout, or support. Pass app review. Then deepen. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
How this usually fails
Promising a Plus co-sell before the app is live. Building every object in v1. Ignoring review as a project with a date. On Faire specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating Faire is still more relationship than a public ISV marketplace.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
The integration
Whatever public or partner API Faire documents for the job. We confirm access before we estimate a build.
What to connect first
- Catalog
- Wholesale orders
- Retailer accounts if exposed
Who to find at Faire
We do not invent names. Faire assigns a partner manager after you are in the program. The seats to look for:
- Brand / retailer partnerships
- Technology integrations
Faire is still more relationship than a public ISV marketplace. Open with brands or retailers already on Faire, plus a catalog or order job.
People move. Verify on the partner program page before you write to anyone.
FAQ
How do you become a Faire technology partner?
Start from the official program, not a cold note to a VP. Read Faire’s partner page. Faire is still more relationship than a public ISV marketplace. Open with brands or retailers already on Faire, plus a catalog or order job. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
What integration should you ship first with Faire?
Ship one job, not a platform rewrite. On Faire that usually means: Catalog. One merchant job: catalog, orders, checkout, or support. Pass app review. Then deepen.
Does Faire have a marketplace or app store?
Yes. List there as part of launch, not as an afterthought. The store is how their customers find you after the first install. Official listing: Faire marketplace.
Who should you contact at Faire?
We do not invent names. Look for Brand / retailer partnerships; Technology integrations. Faire is still more relationship than a public ISV marketplace. Open with brands or retailers already on Faire, plus a catalog or order job.
This page is independent. PartnerMatch is not affiliated with Faire. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.