Commercial motion
Marketplace listing to transact. Co-sell only with a mutual customer and a seller who cares. Do not lead with a keynote ask.
What to ship first
A private offer or a public listing that a buyer can actually check out. Then one named opportunity, not a banner.
How this usually fails
Filling ACE forms and calling it pipeline. Paying for a tier before you have a listing that retains.
3 platforms in this category, with docs and program links on each page. This is a map, not a claim that PartnerMatch is affiliated with them.
AWS
The cloud marketplace and co-sell motion a lot of enterprise deals now require.
Partner Development Manager Docs · Program · How we partner CloudGoogle Cloud
Cloud, Marketplace, and partner advantage for ISVs on GCP.
Partner Development Manager Docs · Program · How we partner CloudMicrosoft
Azure, Dynamics 365, Teams, and Partner Center as one ecosystem.
Partner Development Manager Docs · Program · How we partnerFAQ
What is a cloud technology partnership?
Cloud partnerships are a listing plus a motion the field might run. ACE, Partner Advantage, and Marketplace are real programs with real paperwork. Co-sell is not a participation trophy. Qualify it like any other partner: owner, proof, a deal.
What should you ship first?
A private offer or a public listing that a buyer can actually check out. Then one named opportunity, not a banner.
How do you get paid?
Marketplace listing to transact. Co-sell only with a mutual customer and a seller who cares. Do not lead with a keynote ask.