Commercial motion
Marketplace listing. Referral from CS and implementation partners. Co-sell is rare unless the platform’s AE already sells a stack.
What to ship first
Ticket sidebar or macro that does one job. Auth that does not bounce. A help article the agent can follow.
How this usually fails
A standalone portal. No error the agent can see. Launch without telling the customers who asked for the connection.
2 platforms in this category, with docs and program links on each page. This is a map, not a claim that PartnerMatch is affiliated with them.
Intercom
Inbox, messenger, and customer data in one product.
App partner / technology partnerships Docs · Program · How we partner SupportZendesk
The support desk a lot of B2B products still sit next to.
ISV / marketplace partner manager Docs · Program · How we partnerFAQ
What is a support technology partnership?
Support partnerships are adoption problems. Agents will not open a second inbox. The integration has to sit on the ticket, with a setup a CS lead can finish without a partner engineer on the call.
What should you ship first?
Ticket sidebar or macro that does one job. Auth that does not bounce. A help article the agent can follow.
How do you get paid?
Marketplace listing. Referral from CS and implementation partners. Co-sell is rare unless the platform’s AE already sells a stack.