Commercial motion
Marketplace listing plus a referral. Co-sell when a named AE will register deals. AppExchange and HubSpot tiers are programs, not a handshake.
What to ship first
Contacts, companies, and the one object your product actually owns. OAuth. A native-feeling surface if the platform has app cards.
How this usually fails
Starting with Salesforce because it is famous when HubSpot is where your customers live. Skipping security review. No seller sentence.
5 platforms in this category, with docs and program links on each page. This is a map, not a claim that PartnerMatch is affiliated with them.
HubSpot
The CRM growing GTM teams actually open every morning.
Kelly Sarabyn · Director, Technology Partner Programs Docs · Program · How we partner CRMMicrosoft Dynamics 365
Put your product inside the CRM enterprise teams run on Dataverse.
Technology / integration partner manager Docs · Program · How we partner CRMPipedrive
A sales CRM used by teams that want a pipeline, not a platform project.
Marketplace / app partner manager Docs · Program · How we partner CRMSalesforce
The CRM most enterprise buyers already live in.
Partner Account Manager (assigned after you join) Docs · Program · How we partner CRMZoho CRM
Put your product inside the CRM your customers run their sales on.
Technology / integration partner manager Docs · Program · How we partnerFAQ
What is a crm technology partnership?
CRM partnerships are won on objects, not slides. The seller needs your product in the account, the opportunity, or the timeline. If the pairing does not change a rep’s day, it will not get attached to deals.
What should you ship first?
Contacts, companies, and the one object your product actually owns. OAuth. A native-feeling surface if the platform has app cards.
How do you get paid?
Marketplace listing plus a referral. Co-sell when a named AE will register deals. AppExchange and HubSpot tiers are programs, not a handshake.