Commercial motion
Marketplace app. ISV or technology partner program. Co-sell on the clouds when the deal is already cloud-shaped.
What to ship first
One event in the pipeline: PR check, deploy, or incident. A setup a staff engineer can finish from the README.
How this usually fails
A slide partnership with no repo. Asking engineering to “just OAuth GitHub” with no user story.
4 platforms in this category, with docs and program links on each page. This is a map, not a claim that PartnerMatch is affiliated with them.
GitHub
The default repo, CI, and issue surface for product companies.
GitHub Partners manager Docs · Program · How we partner DeveloperGitLab
The DevSecOps platform a lot of enterprises already standardized on.
Technology alliance manager Docs · Program · How we partner DeveloperLinear
Issue tracking a lot of product-led teams switched to.
Ecosystem / integrations Docs · Program · How we partner DeveloperVercel
The deploy and frontend cloud a lot of modern SaaS already ships on.
Marketplace / integrations partnerships Docs · Program · How we partnerFAQ
What is a developer technology partnership?
Developer partnerships are won on a PR, a deploy hook, or an app in the marketplace they already search. Docs quality is the first impression. A partner manager who cannot read an OpenAPI spec will stall here.
What should you ship first?
One event in the pipeline: PR check, deploy, or incident. A setup a staff engineer can finish from the README.
How do you get paid?
Marketplace app. ISV or technology partner program. Co-sell on the clouds when the deal is already cloud-shaped.