Commercial motion
Native listing or destination. Referral from SIs who already implement the warehouse. Cloud co-sell when the spend is on AWS, Azure, or GCP.
What to ship first
One destination or share. Latency and delete behavior written down. A customer who will be the first pipeline.
How this usually fails
Promising reverse ETL and a warehouse share in the same quarter. No owner for schema changes.
3 platforms in this category, with docs and program links on each page. This is a map, not a claim that PartnerMatch is affiliated with them.
Datadog
Observability sitting on top of the product you already run.
Technology / ISV partner manager Docs · Program · How we partner DataSnowflake
The data cloud a lot of enterprise buyers already pay for.
Technology partner manager Docs · Program · How we partner DataTwilio Segment
Customer data routed to the rest of the stack.
Segment / Twilio technology partner manager Docs · Program · How we partnerFAQ
What is a data technology partnership?
Data partnerships are pipelines with a commercial wrapper. If you cannot name the dataset and the freshness, you do not have a scope. Snowflake listings and Segment destinations are programs with review.
What should you ship first?
One destination or share. Latency and delete behavior written down. A customer who will be the first pipeline.
How do you get paid?
Native listing or destination. Referral from SIs who already implement the warehouse. Cloud co-sell when the spend is on AWS, Azure, or GCP.